MediaJel
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Cannabis SEO Audit Template

A complete, category-by-category SEO checklist built for cannabis businesses — so you know exactly what to fix, what tools to use, and what to prioritize first.

  • 30+ audit items across 6 SEO categories — technical, on-page, content, local, backlinks, and compliance
  • Every item includes the recommended tool, check action, and priority level so nothing gets missed
  • Cannabis-specific compliance checks built in — age gates, ad language, and state-level disclaimers included

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Why This Guide

Most cannabis sites have SEO problems they don't know about. This finds them.

A cannabis SEO audit isn't just about keywords — it's technical health, local visibility, content gaps, backlink quality, and legal compliance all at once. This template gives you a structured checklist with tools and priorities so you can run a complete audit without missing anything that matters.

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Technical SEO Covered

Crawlability, site speed, Core Web Vitals, HTTPS, sitemaps, and broken links — with the exact tools to check each one.

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Local SEO Built In

GBP optimization, NAP consistency, and geo-modified keyword guidance — the three highest-impact areas for dispensary map pack rankings.

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Cannabis Compliance Checks

Includes age gate verification, banned ad language review, and state-specific disclaimer guidance — so your site stays compliant while it ranks.

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Backlink & Content Auditing

Toxic link cleanup, topical authority gaps, keyword cannibalization, and internal linking — every layer of SEO in one place.

What's Inside

Here's what you'll find inside.

  • Technical SEO — Crawlability, site speed, mobile-friendliness, HTTPS, XML sitemap, broken links, and Core Web Vitals
  • On-Page SEO — Title tags, meta descriptions, heading structure, and keyword optimization with recommended tools
  • Content SEO — Content depth, topical authority, freshness, internal linking, and keyword cannibalization checks
  • Local SEO — Google Business Profile optimization, NAP consistency, and geo-modified keyword strategy
  • Backlink Profile & Compliance — Toxic link cleanup, topical backlink building, age gate verification, and cannabis ad language compliance