Stop publishing and hoping. Start building content that actually grows.
Most cannabis brands either skip SEO entirely or publish inconsistently with no real strategy. This roadmap gives you the exact sequence — from audit to content clusters to ongoing publishing — so every piece of content you create builds on the last.
6-Month Phase-by-Phase Plan
Every task is mapped to a specific month so you know exactly what to prioritize — no more staring at a blank content calendar.
Built Around Keyword Strategy
Starts with research and audit fundamentals so every blog, landing page, and cluster you build is targeting the right terms from day one.
Local & Product Page Coverage
Covers location landing pages and product/category page optimization — the two highest-converting content types for dispensaries.
Ongoing Publishing Framework
Includes a repeatable system for publishing 2–4 pieces weekly, expanding content clusters, and updating content quarterly to stay fresh.
Here's what you'll find inside.
- Months 1–2: Foundation — Keyword research, content audit, style guide, and content calendar setup
- Month 3: Core Content Build — 8–10 cornerstone blogs, optimized product and category pages
- Month 4: Expand & Convert — Location landing pages, first content cluster, multimedia content
- Month 5: Lead Generation — Email newsletter launch and lead magnet creation
- Month 6 & Ongoing — Analyze and iterate, publish 2–4 pieces weekly, expand clusters, and quarterly content updates