Why 420 Matters
420 is the Super Bowl of cannabis marketing.
Everyone's spending. Everyone's searching. Everyone's buying. Businesses that launched targeted 420 campaigns during the holiday period saw a 15% increase in ROAS compared to non-holiday spending.
Your most loyal customers are your competitor's top targets. Last year's 420 buyers are the raw material for this year's lookalike audiences. And without a retention campaign, the customers you acquire this 420 walk right back out the door.
The playbook maps all four stages of the funnel:
Awareness
Ads that grab attention and build buzz ahead of the holiday.
Consideration
Targeting that keeps you top of mind while shoppers compare options.
Conversion
Timed offers and retargeting that turn interest into sales.
Retention
Follow-ups that bring 420 buyers back after the holiday ends.
What's Inside
Everything you need to plan and launch a high-impact 420 campaign.
- Full-funnel cannabis marketing strategy, broken down step by step
- Channels and execution: social, influencers, geo-targeted mobile, desktop, tablet, DOOH, CTV, content, email, and SMS
- Your 420 campaign timeline, from planning through launch and beyond
- The essential 420 campaign checklist so no revenue opportunity slips through
- The 420 campaign report template for tracking performance and proving ROI