WHY THIS TEMPLATE
Write press releases that get picked up — not passed over.
Most cannabis brands skip press releases entirely because they don't know where to start. This template gives you the exact structure — from newsworthy headline to media contact — so you can announce anything professionally and compliantly.
Plug-and-Play Structure
Every section is pre-built and labeled — just replace the brackets with your details and you're done.
Compliance-Ready Language
Built-in 21+ and state regulation language so your announcement is media-ready without a legal review.
Quote Prompts Included
Placeholder quotes and spokesperson guidance so you know exactly how to frame your brand voice.
Works for Any Announcement
New products, partnerships, events, or launches — this template flexes to fit any newsworthy moment.
What's Inside
Here's what you'll find inside.
- Headline & Subheadline — Prompts and examples for writing a newsworthy, compliant opening
- Lead Paragraph — A fill-in-the-blank format for your company name, announcement, and core value statement
- Spokesperson Quotes — Two quote placeholders with guidance on tone and attribution
- Product & Launch Details — Section for availability, dates, locations, and compliance disclosures
- Boilerplate & Media Contact — Standard "About" paragraph template and full press contact block